Privacy Policy

Last Updated: September 14, 2026

Groove2Go (“Groove2Go,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of visitors, customers, and users of groove2go.com (the “Website”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Website, purchase or access our online courses and digital products, subscribe to marketing communications, interact with our advertisements, or otherwise use our services.

This Privacy Policy is intended to provide information regarding our privacy practices and applicable privacy rights for users in the United States, including rights that may be available under U.S. state privacy laws.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with Groove2Go, we may collect the following categories of information.

A. Information You Provide Directly

We may collect information that you voluntarily provide to us, including:

Name
Email address
Account or profile information
Purchase and transaction information
Information submitted through forms on our Website
Communications sent to Groove2Go
Customer service requests
Marketing preferences
Course enrollment and account information

Payment transactions may be processed by third-party payment processors. Groove2Go may not directly receive or store complete credit card or payment card information when payments are processed by such providers.

B. Information Collected Automatically

When you visit or interact with our Website, certain information may be collected automatically, including:

IP address
Browser type Device type
Operating system
Approximate geographic location derived from IP address
Referring website or source
Pages viewed
Links or buttons clicked
Date and time of visits
Time spent on pages
Website navigation and interactions
Advertising interactions
Conversion events
Cookie and similar technology identifiers
Device and advertising identifiers

We use cookies, pixels, tags, scripts, local storage, analytics technologies, and similar tracking technologies to collect some of this information.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes:

To provide and operate the Groove2Go Website and services;
To process purchases and provide access to courses and digital products;
To create and manage user accounts;
To provide customer service;
To communicate with customers and users;
To understand how visitors use our Website;
To improve Website performance, usability, design, and user experience;
To measure the effectiveness of our advertising and marketing campaigns;
To perform analytics and attribution;
To identify and resolve technical issues;
To prevent fraud, abuse, or unauthorized activity;
To comply with applicable laws and legal obligations;
To send promotional and marketing communications where permitted by law;
To create advertising audiences;
To conduct retargeting and remarketing campaigns;
To personalize advertising and marketing communications;
To measure purchases, registrations, conversions, and other events resulting from advertising campaigns.

3. COOKIES AND TRACKING TECHNOLOGIES

Groove2Go uses cookies and similar tracking technologies to operate the Website, understand Website usage, improve user experience, measure marketing performance, and deliver or measure advertising.

These technologies may include first-party cookies and technologies operated by third-party service providers and advertising partners.

Depending on your location and applicable law, you may have the ability to manage or reject certain non-essential cookies and tracking technologies through our Website’s privacy or cookie controls.

4. ADVERTISING AND RETARGETING

Groove2Go uses online advertising platforms to promote its products and services. We may use information regarding your interaction with our Website to:

Measure advertising performance;
Attribute purchases or other conversions to advertising campaigns;
Build advertising audiences;
Create custom or similar audiences where supported by advertising platforms;
Show advertisements to users who previously visited or interacted with Groove2Go;
Exclude existing customers or certain audiences from advertising campaigns;
Optimize advertising campaigns.

This activity may constitute “targeted advertising,” “cross-context behavioral advertising,” or “sharing” of personal information under certain U.S. state privacy laws.

Groove2Go does not sell personal information for money. However, certain transfers of identifiers, internet activity, device information, or advertising information to advertising partners may be considered a “sale” or “sharing” under the broad definitions used by certain state privacy laws.

Where required by applicable law, you may opt out of these activities as described in the Your U.S. Privacy Rights section below.

5. META PIXEL

Our Website may use the Meta Pixel and related technologies provided by Meta Platforms, Inc. These technologies may collect information about how users interact with the Website, such as:

Website visits;
Pages viewed;
Products or content viewed;
Purchases or other conversion events;
Browser and device information;
IP address;
Advertising identifiers; and
Interactions associated with advertising campaigns.

We use these technologies to measure advertising performance, understand conversions, create advertising audiences, optimize campaigns, and conduct retargeting or remarketing advertising on Meta platforms, including Facebook and Instagram.

Meta may process information collected through these technologies in accordance with its own privacy policies.

6. TIKTOK PIXEL

Our Website may use the TikTok Pixel and related advertising technologies provided by TikTok.

These technologies may collect information about visits to and interactions with our Website, including page views, conversion events, device and browser information, IP address, advertising identifiers, and interactions related to TikTok advertising campaigns.

We use this information to measure campaign performance, analyze conversions, optimize advertising, build audiences, and conduct retargeting or remarketing campaigns on TikTok.

TikTok may process information collected through these technologies in accordance with its own privacy policies.

7. GOOGLE ANALYTICS

We use Google Analytics and related Google technologies to understand how visitors use our Website. Google Analytics may collect information such as:

Pages visited;
Session duration;
Referral sources;
Browser and device information;
Approximate geographic information;
Website interactions; and
Other usage and analytics information.

We use this information to analyze Website traffic, understand user behavior, evaluate marketing performance, and improve our Website and services.

Google may process information collected through Google Analytics in accordance with its own privacy policies and terms.

8. MICROSOFT CLARITY

We use Microsoft Clarity to better understand how visitors interact with our Website and to improve Website usability and user experience.

Microsoft Clarity may collect information relating to Website interactions, including:

Page navigation;
Clicks and taps;
Scrolling behavior;
Session interactions;
Device and browser information;
Website performance information; and
Heatmap and session interaction data.

We use this information to understand how visitors navigate our Website, identify usability issues, analyze the purchase journey, improve Website design, and optimize the customer experience.

Microsoft may process information collected through Clarity in accordance with its own privacy policies and terms.

9. EMAIL MARKETING

If you subscribe to our marketing communications, make a purchase where marketing communications are permitted, or otherwise provide appropriate permission, we may use your email address to send information including:

Groove2Go news;
New course announcements;
Educational content;
Product updates;
Promotions;
Special offers; and
Other marketing communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications that are necessary to provide our services, such as purchase confirmations, account notifications, customer support communications, or important service notices.

10. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to service providers and third parties that assist us in operating our business, including:

Website hosting and infrastructure providers;
Learning management and course technology providers;
Payment processors;
Email and marketing service providers;
Analytics providers;
Advertising platforms;
Customer support providers;
Security and fraud prevention providers;
Professional advisors; and
Other technology service providers.

These third parties may process information on our behalf or, in certain circumstances, for their own purposes subject to their applicable privacy policies and contractual obligations.

We may also disclose information when required by law, court order, government request, or when reasonably necessary to protect the rights, property, security, or safety of Groove2Go, our users, or others.

If Groove2Go is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

11. SALE AND SHARING OF PERSONAL INFORMATION

Groove2Go does not sell personal information for monetary compensation.

However, we use third-party advertising and analytics technologies, including Meta Pixel and TikTok Pixel, that may involve the disclosure of certain identifiers, device information, internet activity, or Website interaction information to third parties.

Under certain U.S. privacy laws, some of these activities may be considered a “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising,” even when no money is exchanged.

Where applicable, consumers may have the right to opt out of such processing.

12. YOUR U.S. PRIVACY RIGHTS

Depending on the state in which you reside and whether applicable legal thresholds are met, you may have certain rights regarding your personal information.

These may include the right to:

Confirm whether we process your personal information;
Access personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of personal information;
Obtain a portable copy of certain personal information;
Opt out of the sale of personal information;
Opt out of the sharing of personal information for cross-context behavioral advertising;
Opt out of targeted advertising;
Limit certain uses or disclosures of sensitive personal information where applicable;
Appeal certain decisions relating to privacy requests where required by law; and
Exercise your privacy rights without unlawful discrimination.

These rights vary by state and may be subject to exceptions and limitations under applicable law. To submit a privacy request, contact us at:

hello@groove2go.com

Please include sufficient information for us to identify your request and, where reasonably necessary, verify your identity.

We will respond within the timeframe required by applicable law.

13. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), where those laws apply to Groove2Go.

Depending on applicability, California consumers may have the right to:

Know the categories and specific pieces of personal information collected about them;
Know the categories of sources from which personal information is collected;
Know the purposes for collecting, using, selling, or sharing personal information;
Know the categories of third parties to whom personal information is disclosed;
Request deletion of personal information;
Request correction of inaccurate personal information;
Opt out of the sale or sharing of personal information;
Limit certain uses and disclosures of sensitive personal information where applicable; and
Receive equal service and pricing when exercising applicable privacy rights.

Categories of Personal Information

During the preceding 12 months, depending on a user’s interaction with Groove2Go, we may have collected categories of personal information including:

Identifiers;
Customer records information;
Commercial information;
Internet or electronic network activity;
Approximate geolocation information;
Device information;
Inferences derived from Website or advertising activity; and
Other information voluntarily provided by users.

We collect these categories for the business and commercial purposes described in this Privacy Policy.

Do Not Sell or Share My Personal Information

Groove2Go does not sell personal information for monetary compensation.

Our use of advertising technologies may, however, constitute “sharing” or, under certain definitions, “sale” of personal information for purposes of cross-context behavioral advertising.

California residents may request to opt out of such activities through available Website privacy controls or by contacting:

hello@groove2go.com

Where legally required and technically applicable, we will also process recognized browser-based opt out preference signals, such as Global Privacy Control (“GPC”), as requests to opt out for the browser or device transmitting the signal.

14. GLOBAL PRIVACY CONTROL AND UNIVERSAL OPT-OUT SIGNALS

Certain U.S. state privacy laws recognize browser-based universal opt-out mechanisms. 7

Where required by applicable law and where technically applicable to our Website, Groove2Go will process recognized opt-out preference signals, including Global Privacy Control (“GPC”), as a request to opt out of the sale or sharing of personal information and/or processing for targeted advertising for the browser or device sending the signal.

Users may also exercise applicable privacy rights by contacting us directly.

15. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining business and transaction records, conducting legitimate marketing activities, resolving disputes, protecting against fraud or abuse, and satisfying legal, accounting, tax, and regulatory requirements.

Retention periods may vary depending on the category of information, the purpose for which it is processed, and applicable legal requirements.

Where possible, information that is no longer reasonably necessary will be deleted, anonymized, or otherwise disposed of securely.

16. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no Internet transmission, electronic storage system, or security measure can guarantee absolute security. Accordingly, we cannot guarantee that personal information will always remain completely secure.

17. CHILDREN’S PRIVACY

Groove2Go services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 without appropriate parental consent where required by law.

If you are a parent or legal guardian and believe that a child under 13 has provided personal information to Groove2Go without appropriate authorization, please contact us at hello@groove2go.com so that we can investigate and, where appropriate, delete the information.

18. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to third-party websites, platforms, or services.

Groove2Go is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage users to review the privacy policies of third parties before providing personal information.

19. INTERNATIONAL USERS AND DATA TRANSFERS

Groove2Go may use service providers located in different countries, including the United States.

As a result, personal information may be processed or stored in jurisdictions other than the jurisdiction in which a user resides.

Where required, we take reasonable steps to handle personal information in accordance with applicable data protection requirements.

20. DO NOT TRACK

Some browsers provide a “Do Not Track” (“DNT”) setting. Because there is not a universally accepted standard for responding to traditional DNT signals, our Website may not respond to all DNT signals.

This is separate from legally recognized universal opt-out mechanisms, such as Global Privacy Control, which we honor where required by applicable law.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, services, legal requirements, or regulatory requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

We encourage users to periodically review this Privacy Policy to stay informed about how we collect, use, and protect personal information.

22. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

Groove2Go

Website: groove2go.com

Email: hello@groove2go.com

For privacy-related requests, please include “Privacy Request” in the subject line of your email.